This at-home coloring product combines botanical components with pigments to vary hair coloration. A typical utility includes mixing a developer with a crme containing coloration, making use of the combination to the hair, and permitting it to course of earlier than rinsing. Variations exist for various wants, equivalent to masking grey hair or creating highlights.
The usage of plant extracts in these merchandise could provide perceived advantages, equivalent to conditioning and nourishing the hair in the course of the coloring course of. The model has a historical past of emphasizing pure components in its formulations. This resonates with shoppers in search of choices they understand as gentler or much less damaging than conventional chemical colorants. The provision of a wide range of shades caters to various preferences and permits for customized expression by way of hair coloration.
