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  • event properties braze

    6+ Key Braze Event Properties You Need


    6+ Key Braze Event Properties You Need

    In Braze, customized attributes connected to occasions present granular knowledge about person actions inside a cellular or internet software. For instance, a “buy” occasion may embody attributes like “merchandise identify,” “value,” and “forex” to supply an entire image of the transaction. This wealthy knowledge set permits for extremely focused person segmentation and customized messaging.

    Leveraging these granular particulars permits entrepreneurs to create dynamic person segments primarily based on particular behaviors and preferences. This results in extra related and efficient campaigns, improved person engagement, and finally, higher enterprise outcomes. Traditionally, less complicated analytics platforms provided restricted occasion monitoring, hindering the flexibility to know nuanced person habits. The evolution to wealthy occasion attribute monitoring has considerably enhanced the sophistication of buyer engagement methods.

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  • braze custom event properties

    9+ Best Braze Custom Event Properties & Examples


    9+ Best Braze Custom Event Properties & Examples

    Inside the Braze buyer engagement platform, attributes connected to particular person actions permit for granular segmentation and personalised messaging. As an example, when a person completes a purchase order, knowledge such because the bought merchandise’s identify, worth, and class may be captured and related to the acquisition occasion. This detailed data empowers tailor-made communications primarily based on particular person person conduct.

    This degree of detailed knowledge assortment permits for simpler concentrating on and personalization. By understanding the nuances of person interactions, entrepreneurs can create extremely related campaigns that resonate with particular person customers, driving engagement and conversions. Traditionally, such individualized communication relied on broad demographic knowledge. The flexibility to leverage these particular attributes represents a big advance in focused advertising and marketing capabilities, enabling a shift from generic messaging to extremely personalised experiences.

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  • braze canvas entry properties

    7+ Best Braze Canvas Entry Properties & Examples


    7+ Best Braze Canvas Entry Properties & Examples

    Inside Braze Canvas, the attributes related to a person’s entry level dictate the customized consumer journey. For instance, a consumer clicking a particular hyperlink in an e-mail might need completely different entry attributes in comparison with a consumer coming into from a push notification. These attributes may embody the marketing campaign supply, the particular message variant, or any customized knowledge handed on the time of entry.

    Leveraging these individual-level entry traits permits for extremely tailor-made experiences inside the Canvas. This dynamic segmentation facilitates related messaging and optimized consumer journeys, finally driving elevated engagement and conversions. Understanding these attributes supplies a granular stage of management over consumer move, enabling entrepreneurs to react in real-time to particular consumer behaviors and entry factors. This stage of personalization was not at all times attainable with older advertising automation instruments, showcasing the evolution towards individualized buyer experiences.

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